An overview: Artificial Intelligence and Digitalization in Recruiting

professional recruitment

In today’s increasingly digital world, you must face digitalization and take advantage of artificial intelligence in recruiting to make your talent search easier, faster and more effective in the future. Today’s technology can already save you numerous steps that would otherwise take a lot of time. In this article we give you an overview of artificial intelligence and digitization in recruiting!

As fast as the world changes today, it is difficult to stay up to date. Due to the shortage of skilled personnel in recruiting, it is indispensable today to deal with the changes and new possibilities of personnel recruitment. The keywords are artificial intelligence and digitization. In order to save you a long search, we will give you in the following an overview of artificial intelligence and digitization in recruiting.

Artificial Intelligence

There are several definitions of artificial intelligence. The term generally describes “the ability of a machine to mimic intelligent human behavior”. This ability brings numerous possibilities into recruiting:

Selection of applicants: You can perform a candidate analysis, in which the quality of incoming applications is analyzed by the system based on pre-defined criteria. The system then determines which applicant fits a vacancy. In this respect, the AI simplifies the applicant selection process and delivers quick results that make the processes easier for you as a recruiter. The assessment of applicants by artificial intelligence also becomes more neutral and fair, since the subjective feelings of personnel are not taken into account.

Chatbots: With artificial intelligence, you can integrate chatbots on your career page that can answer simple questions. This can save a lot of time because no staff has to worry about it. It also has the advantage that you can use the chatbot to quickly gather information about which questions are most frequently asked and what people are most interested in.

Job Interviews: Even if not yet often implemented in practice: There is the possibility that AI systems take over the job interviews. The AI systems evaluate the applicant by word choice or facial expressions. This can, for example, be suitable for the initial interview and save a lot of time. In addition, this step makes it possible to give several candidates the chance for an initial interview!


If we compare today’s recruiting with the time 50 years ago, one becomes almost dizzy considering the changes. While in the past job advertisements were simply published in newspapers, today there are numerous possibilities from online job exchanges to social media and career sites! These are the most important and indispensable aspects:

Mobile Recruiting: Recruiting is more digital today. It is important to keep pace, because digital methods can reach Z and Y generations in particular. These generations have grown up in the digital world and bear the name “Digital Natives”. Since you will come across these two generations more frequently in the application process, you should offer the possibility of the “One Click Application”. In addition, optimized job ads and career pages are very important for mobile use. In this way you can reach your candidates (not only the younger generations) everywhere, even on the move. Read more about Mobile Recruiting! Read more here!

Active Sourcing: Due to the existing shortage of skilled workers, demographic change and the constantly developing recruiting industry, you should also deal with social media recruiting and active sourcing of candidates. In this way you can reach candidates in the numerous social media (such as Facebook, Xing and Instagram) and address them there in a targeted manner!

Applicant management: The selection and filtering of applicants can now be done using applicant management software. In addition, you can simplify numerous processes and optimize your applicant management! You keep track of your incoming applications, can coordinate with specialist departments and optimize your processes without further ado.

Job advertisements and career page: Today your job advertisement is no longer in the newspaper, but on various job exchanges and your career page. This means that you need to optimize your job ads and career pages for the Internet and mobile viewing.

Employer Branding: In view of the shortage of skilled workers, employer branding is extremely important today in order to present yourself as an attractive employer. Especially through digitalization, you make possible possibilities such as advertisements, employer rating portals or even special pages of your homepage in order to present yourself positively.

Automation: Thanks to digitization, many processes can now be handled automatically. Thanks to the e-mail automation tool, you can automatically insert data, such as the name, into your messages and thus, for example, send numerous rejections in the twinkling of an eye. This has several advantages. You save time, ensure that e-mails are sent promptly and never forget a message.

Published by Dave John

Decade of work experience in leadership consulting with strong focus on talent acquisition & assessment across different industries and geographies.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: